KDP ACQUIRES GHOST FOR $1.6 BILLION

Keurig Dr Pepper announced yesterday they are acquiring GHOST lifestyle for $1.6 BILLION Ghost sales have quadrupled over the last 3 years after launching a joint venture with ZX ventures (Anheuser Busch) to launch the brand into energy in 2020.

Let's break down the deal in a deep dive. Here is the link to the folder with the data used.