KDP ACQUIRES GHOST FOR $1.6 BILLION
Keurig Dr Pepper announced yesterday they are acquiring GHOST lifestyle for $1.6 BILLION Ghost sales have quadrupled over the last 3 years after launching a joint venture with ZX ventures (Anheuser Busch) to launch the brand into energy in 2020.
Let's break down the deal in a deep dive. Here is the link to the folder with the data used.
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