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PURA VIDA DIVESTED FOR $1M

PURA VIDA DIVESTED FOR $1M

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Drew Fallon
Mar 28, 2025
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Making Cents
Making Cents
PURA VIDA DIVESTED FOR $1M
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On july 16th 2019 Vera Bradley Inc acquired 75% of Creative Genius Inc (DBA Pura Vida) for $75m of cash from their balance sheet.

Earlier this month, Pura Vida was sold off for $1m to an undisclosed buyer operating under an SPV called Project Astor Acquisition LLC.

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