Making Cents

Making Cents

REFORMATION S1 BREAKDOWN

A deep dive

Drew Fallon's avatar
Drew Fallon
Jul 03, 2026
∙ Paid

A consumer IPO! A DTC consumer IPO no less! Rejoice! We’ve done it!

And by we I mean them - Reformation - the PE controlled womanswear brand founded by Yael Alfalo in 2009 in Los Angeles to ‘bring sustainable fashion to everyone.’

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