YETI FY24 EARNINGS
OFFICIALLY A $1B DTC BRAND
On Friday, Yeti reported its full year 2024 earnings and became just the Xth company to officially pass the $1B in direct to consumer revenue in a calendar year.
This milestone underscores Yeti’s shift toward DTC over the past decade, growing DTC revenue from just $37M in 2015 to over a billion for 2024, and they want DTC growth to ACCELERATE in 2025:
Keep reading with a 7-day free trial
Subscribe to Making Cents to keep reading this post and get 7 days of free access to the full post archives.